The algorithm that determines what is played and promoted compared with what is left in the sandbox focuses mainly on these two metrics, plays and follows. A song is recommended to be played if the artist has had a lot of followers join or if a certain song has been played a lot. Spotify determines what is hot and what is not based on certain metrics of the music. It can either play exactly what you want based on an album choice or a playlist choice, or it can recommend songs by allowing you to listen to anything similar to a selected artist. What is Spotify and how can you use it? Spotify at its base form is a digital radio that lets the listener control the music. As you think about your art and future career as a musician or podcaster, always think about how you can incorporate Spotify into your new endeavors and outreach. It is the single most important music streaming site on the internet in app or browser-based form. So, the point of this introduction is that you can’t avoid Spotify. This is important because you get higher royalties if premium members listen to your music and Spotify’s active customers are almost 50% made up of premium members. The Spotify paid premium service has grown from 18 million active users to 144 million active users. Spotify Premium has also increased quarter after quarter since 2015 with no drop in numbers. Otherwise, Spotify has increased from 68 million active users to 320 million active users.
Since 2015, there has only been one quarter when the worldwide active user number dropped. Another thing to recognize is the year over year growth of the platform. As a straight music audio streaming site, it can’t be beat. The difference here is that these rankings include video as well. In terms of ranking, it is only behind YouTube, IMDB, Netflix, and Apple Music in worldwide viewership. Starting in Sweden in 2006, Spotify is dominating the online streaming music industry. It is actually very easy once you understand the different platforms.
The main issue you need to consider is which one can get you the best of all worlds. One site might have a lot of exposure for your sound, while another site might have better royalties for plays. Not all music streaming platforms are considered the same.
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